PepperPop Animated Advertisement

This motion design animated advertisement was created for PepperPop Bites, a hypothetical brand featuring jalapeño and cheese-filled box snacks. The goal was to design a fast-paced, fun, and engaging ad that grabs attention without feeling overwhelming.

As my first major project in Adobe After Effects, I explored animation principles, timing, and transitions to create a polished final product. The design leverages color psychology to enhance its impact—red and yellow are used to stimulate hunger, while green reinforces the jalapeño flavor, creating an analogous-complementary color scheme that feels both appetizing and vibrant.

For visual assets, I sourced icons from The Noun Project and images from Pixabay, while also integrating AI-generated images from Google Gemini. This project gave me valuable experience in incorporating generative AI into original design workflows, expanding my approach to asset creation.

Overall, this project was an exciting deep dive into motion design, branding, and visual storytelling, allowing me to refine my skills in After Effects while experimenting with new creative techniques.