Norman Esch Awards

For the Norman Esch Awards rebrand, I developed a cohesive visual identity for this prestigious innovation and entrepreneurship awards program at Toronto Metropolitan University’s Faculty of Engineering and Architectural Science. Previously, the awards lacked unified branding and relied on several simultaneous identities, which made recognition and consistency challenging. My solution included creating a distinctive logo and visual library, as well as a suite of digital assets such as social media posts and other digital collateral to strengthen the awards’ presence and narrative across platforms. This rebrand helped unify the program’s visual language, supporting its mission to empower student innovators and entrepreneurs through a modern, versatile identity system.