'Masala Jam' Jar Design

This is a jam jar design concept created as part of a course assignment, where the prompt was to design a label for any flavored jam. I chose to create a savory masala jam, inspired by Pakistani cuisine and my own cultural roots. The jam concept blends spicy and aromatic flavors, offering a unique twist on traditional jams.

The project includes jar and lid labels, designed in CMYK for accurate color reproduction in print. To add depth and dimension, I incorporated 3D elements created in Adobe Illustrator, crafted to capture the essence of the product — vibrant, bold, and rich in flavor — while reflecting the fusion of traditional Pakistani spices with the familiar concept of jam.