Crazy Bones Rebrand Project

This is a rebrand concept project for the iconic vintage toy brand Crazy Bones, created as part of my GCM 130 coursework. The project includes a magazine spread design, an Instagram story, and a sticker design, all centered around reimagining the beloved toy from the 90s and early 2000s for a modern audience.

I drew inspiration from graffiti and street art, infusing the rebrand with vibrant, bold colors and dynamic, urban aesthetics. The goal was to capture the youthful energy of the toy while connecting it to today’s street culture, making it feel fresh and relevant to both new and returning fans. The designs incorporate edgy typography, gritty textures, and street-style imagery, giving the brand a contemporary edge while honoring its legacy.